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Wimbledon with Häagen Dazs

For me, the Great British Summer can be represented by a couple of things; one being the Wimbledon Championships and two being strawberries and cream (a habit my boyfriend has gotten us into after most dinners!). I was lucky enough to be a guest of Häagen-Dazs at Wimbledon, who are the official ice cream of Wimbledon and partner of the Women’s Tennis Association for their Pre-Wimbledon party.

Häagen-Dazs have launched a gorgeous new limited edition ice cream in collaboration with Scandinavian fashion brand Björn Borg (a fitting collab for this Scandinavian inspired ice cream brand) especially for Wimbledon this year, and you’ve guessed it, it’s a strawberries & cream ice cream bar in a Belgian chocolate coating. I won’t lie to you, I had four. They are delightful. You can actually buy them at Sainsbury’s right now, and even Amazon Prime will deliver them to you if you absolutely can’t wait! The limited edition packaging stays true to the Scandinavian heritage of both brands and is beautifully vibrant making sure to capture the essence of Summer.

With all this excitement around strawberries and cream, I obviously had to dress accordingly. I’m mildly obsessed with this colour palette for summer now and I blame Häagen-Dazs!

Thank you so much for reading. This post written in collaboration with Häagen-Dazs, however all views are my own.

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biancatheresecox@gmail.com'

Bianca Cox

Err… YUM!

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